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The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

The Eight Providers That Matter Most And How They Stack Up

October 30, 2013

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Why Read This Report

Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Olson 1to1, and Tibco Loyalty Lab — to evaluate in our 61-criteria evaluation of the category. This report details our findings about how well each vendor meets marketer needs for customer loyalty program strategy, technology, and execution and where they stand in relation to each other. Forrester updated this report in May 2014 to reflect a change to a company name.

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  • Forrester Wave™: Loyalty Program Service Providers, Q4 '13

Table of Contents

  • The Age Of The Customer Elevates Loyalty
  • Customer Loyalty Service Provider Evaluation Overview
  • Leading Providers Offer Strong Services Enabled By Technology
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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