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For B2C Marketing Professionals

The Forrester Wave™: Loyalty Service Providers, Q3 2019

The 14 Providers That Matter Most And How They Stack Up

July 15, 2019

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Why Read This Report

In our 22-criterion evaluation of loyalty service providers, we identified the 14 most significant ones — Aimia, Ansira, Bond Brand Loyalty, Brierley+Partners, Capgemini, Epsilon, ICF Next, Inte Q, Iris Concise, Kobie, The Lacek Group, Lenati, Merkle/HelloWorld, and T3 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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Table of Contents

  • Service Providers Position Loyalty As An Outcome, Not A Program
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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