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For B2C Marketing Professionals

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Tools And Technology: The Customer Loyalty Playbook

April 9, 2019

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This is the Tools And Technology report in The Customer Loyalty Playbook For 2019.

Why Read This Report

In our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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Table of Contents

  • Loyalty Vendors Position Personalized Experiences, Not Points
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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