Wave Report

The Forrester Wave™: Mobile Engagement Automation, Q3 2017

Automate Hyperpersonalized Engagement In Consumers' Moments

September 19th, 2017
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Julie Ask, null
Julie Ask
Laura Naparstek, null
Laura Naparstek
With contributors:
Stephen Powers , Jaclyn Galan , Diane Lynch

Summary

In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, SessionM, Swrve, Taplytics, and Urban Airship — and researched, analyzed, and scored them. This Forrester Wave™ report shows how each provider measures up and helps digital business and marketing professionals make the right choice.

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