Wave Report

The Forrester Wave™: Mobile Engagement Automation, Q3 2020

The Nine Providers That Matter Most And How They Stack Up

August 25th, 2020
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Mary Pilecki , Cole Walsh , Christine Turley

Summary

In our 31-criterion evaluation of mobile engagement automation (MEA) providers, we identified the nine most significant ones — Acoustic, Adobe, Airship, Braze, Leanplum, MoEngage, Salesforce, Swrve, and Upland Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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