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For B2C Marketing Professionals

The Forrester Wave™: Mobile Engagement Automation, Q3 2020

The Nine Providers That Matter Most And How They Stack Up

August 25, 2020

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Why Read This Report

In our 31-criterion evaluation of mobile engagement automation (MEA) providers, we identified the nine most significant ones — Acoustic, Adobe, Airship, Braze, Leanplum, MoEngage, Salesforce, Swrve, and Upland Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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Table of Contents

  • Mobile Engagement Matures From Siloed To Moments-Based
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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