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For B2C Marketing Professionals

The Forrester Wave™: Real-Time Interaction Management, Q2 2017

Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption

June 6, 2017

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Why Read This Report

In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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  • Forrester Wave™: Real-Time Interaction Management, Q2 '17

Table of Contents

  • RTIM Powers Contextually Relevant Marketing
  • RTIM Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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