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For Customer Insights Professionals

The Forrester Wave™: Real-Time Interaction Management, Q3 2015

The 11 Providers That Matter Most And How They Stack Up

July 29, 2015

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Why Read This Report

In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM, Infor, Oracle, Pegasystems, Pitney Bowes, Salesforce, SAS Institute, SmartFocus, and Teradata — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their RTIM needs.

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  • Forrester Wave™: Real-Time Interaction Management, Q3 '15

Table of Contents

  • RTIM Fuels The Contextual Marketing Engine
  • Real-Time Interaction Management Evaluation Overview
  • The RTIM Market Is Fragmented And Evolving At A Rapid Pace
  • Vendor Profiles
  • Supplemental Material

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