In our 30-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 13 most significant ones — Adobe, Boxever, Emarsys, FICO, IMImobile, Kitewheel, Pegasystems, Precisely, Salesforce, SAS, Teradata, Thunderhead, and Treasure Data — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.