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For B2C Marketing Professionals

The Forrester Wave™: Social Media Management Solutions, Q2 2017

The 10 Leading Vendors Supporting Enterprise Social Marketing

June 12, 2017

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Why Read This Report

In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce, Spredfast, Sprinklr, Sprout Social, and Sysomos — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers make the right choice.

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  • Forrester Wave™: Social Media Management Solutions, Q2 '17

Table of Contents

  • Brands' Demands For SMMS Mature, Expanding Use Cases
  • Overlap With Digital Marketing Tools Raises The Bar For SMMS Vendors
  • Social Media Management Solution Evaluation Overview
  • Vendor Profiles
  • Supplemental Material

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