The Future Of CCM: Communications-As-A-Service
Enterprise Cloud Environments Will Orchestrate Diverse Communications Services
May 10, 2017
Why Read This Report
Customer communication has increased in volume, speed, and personalization and is now delivered from a variety of platforms and applications. Coordination of outbound communications with customers is moving to global megacloud vendors, marketing cloud providers, and digital intelligence platforms. Enterprises struggle to develop a coherent communications tech strategy and don't know how customer communications management (CCM) fits. This report sheds light on strategic choices for enterprise architects and the future of CCM.
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Table of Contents
- Enterprises Struggle To Define Their CCM Approach
- Communications Trends Don't Favor CCM Solutions
- CCM Will Complement Emerging Cloud Digital Platforms
- Focus CCM On What It Does Best — Paper Elimination
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