Why Read This Report
Customer communication has increased in volume, speed, and personalization and is now delivered from a variety of platforms and applications. Coordination of outbound communications with customers is moving to global megacloud vendors, marketing cloud providers, and digital intelligence platforms. Enterprises struggle to develop a coherent communications tech strategy and don't know how customer communications management (CCM) fits. This report sheds light on strategic choices for enterprise architects and the future of CCM.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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