Trends Report

The Future Of Department Stores: AD&D Imperatives

The Crucial Role Of AD&D Pros To Help Department Stores Thrive In The Age Of The Customer

March 4th, 2019
With contributors:
Fiona Swerdlow , Brendan Miller , Luis Deya

Summary

All retailers are trying to navigate the gap between profits, dividends, and technology-mediated relevance to customers. But department stores face special challenges — and a seemingly intractable paradox as sales move online. This research distils expert opinion on the options department stores have for thriving and surviving, the capabilities that will bolster their chances of success, and the tools application development and delivery (AD&D) teams must either build or buy to prosper.

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