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For B2C Marketing Professionals

The Future Of Mobile Wallets Lies Beyond Payments

Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

February 9, 2015

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Why Read This Report

Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners of the mobile wallet wars — by adding marketing value beyond payments — to become marketing platforms complementing merchants' own integrated apps. Read this report to understand the likely evolution of the wallet ecosystem in different countries and the opportunities that mobile wallets are opening up for marketing leaders to engage customers in their mobile moments.

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Table of Contents

  • Mobile Wallets Are Opening Up New Opportunities For Marketers
  • Mobile Wallets Will Become Powerful Marketing Platforms
  • Navigate The Wallet Ecosystem To Borrow Branded Mobile Moments
  • RECOMMENDATIONS

  • Develop Contextualized Offerings And Test Mobile Wallets Now
  • Supplemental Material
  • Related Research Documents

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