Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Future Of The Digital Store

Vision: The Digital Store Playbook

March 6, 2017

Playbook icon

This is the Vision report in The Digital Store Playbook For 2018.

Why Read This Report

Today's empowered customers own multiple digital devices that they use to engage with brands and retailers — on their own terms — while shopping in-store. Simultaneously, new technologies are transforming retail store operations, allowing stores to operate more efficiently and with greater flexibility. To remain competitive, eBusiness leaders must take the internal lead to test, pilot, implement, and optimize digital store technologies that improve both the customer experience and store operations. This report outlines the future of the digital store for retail eBusiness professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Digital Transformation Poises Stores For Success
  • The Digital Store Changes Customer Expectations Forever
  • Digital Technologies Create New Opportunities In The Physical Store
  • Take A Long-Term View Of Success For Digital Store Transformation
  • Building Relevant In-Store Experiences Is A Journey
  • Recommendations

  • Test And Invest In Your Digital Store Initiatives
  • Supplemental Material
  • Related Research Documents

Recommended Research