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For eBusiness & Channel Strategy Professionals

The Future Of The Digital Store

Vision: The Digital Store Playbook

March 19, 2020

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This is the Vision report in The Digital Store Playbook For 2021.

Why Read This Report

Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail store operations, allowing stores to operate with greater efficiency and flexibility. To remain competitive, digital business executives must take the lead internally to test, pilot, implement, and optimize digital store technologies that improve both store operations and customer experiences. This report outlines the future of the digital store for retail digital business professionals.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Transformation Poises Stores For Success
  • Digital Stores Change Customer Expectations For Good
  • Digital Technologies Create New Opportunities In The Physical Store
  • Take A Long-Term View Of Success For Digital Store Transformation
  • Building Relevant In-Store Experiences Is A Journey
  • Recommendations

  • Test And Invest In Your Digital Store Initiatives
  • Supplemental Material
  • Related Research Documents

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