Best Practice Report

The Heated Streaming Wars Are About Relationships

What Disney+ Teaches Marketers About Connecting With Customers

January 31st, 2020
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Keith Johnston , Jim Nail , Melissa Parrish , Alex Sobchuk , Rachel Birrell

Summary

The media business has always been the canary in the digital disruption coalmine, teaching everyone what’s coming next. The latest battle for digital dominance among video streamers is no exception. Amid all the focus on the rise of Disney+ as a rival to Netflix, what most observers will miss is that this isn’t just about the future of TV: It’s about the future of digital relationships. Read this report to learn how to create new relationships, extend old ones, and inject new life into stale ones. We call the winners and losers and teach you how to be more like the former.

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