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For B2C Marketing Professionals

The Hidden Power Of Mobile

Link Mobile And Offline To Advance Your Marketing Strategy

November 29, 2016

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Why Read This Brief

Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how marketers can tap the full potential of mobile by measuring the impact of mobile on offline, overtly integrating mobile and offline advertising, and leveraging mobile contextual data for insights and attribution.

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Table of Contents

  • Marketers Are Missing The Mobile Offline Opportunity
  • Unlock Mobile's Full Potential
  • Partner With Marketing And Ad Vendors To Measure Offline Attribution
  • Recommendations

  • Start Measuring Mobile's Total Impact Now
  • Supplemental Material
  • Related Research Documents

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