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For Customer Insights Professionals

The Insights-Driven Business

Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

July 27, 2016


Why Read This Report

A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By capturing more and better data and continuously developing and implementing insights about what drives their business, they run faster and fleeter than you. Customer insight (CI) pros must help their firms learn to do what insights-driven businesses do; this report explains how.

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Table of Contents

  • Insights-Driven Businesses Will Take $1.2 Trillion A Year By 2020
  • Insights-Driven Businesses Are Different
  • Six Examples Illustrate How To Become An Insights-Driven Business
  • Recommendations

  • Take These Four Steps Toward Your Insights-Driven Future
  • What It Means

  • Being Insights-Driven Will Help You Thrive In A Postdigital World
  • Supplemental Material
  • Related Research Documents

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