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For Application Development & Delivery Professionals

The Integration Imperative Of Digital Experiences

August 31, 2018

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Why Read This Report

Customers demand consistent, contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development and delivery (AD&D) professionals must integrate these silos, make integration core to their DX platform strategy, and collaborate with marketing and business colleagues to build a shared vision for DX technologies — all while keeping pace with the demand for net-new experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Transformation Is Here, But We're Set Up For Integration Failure
  • An Outside-In Strategy Stands The Best Chance Of Driving Real Change
  • Build A Living, Flexible Reference Architecture To Guide Investment
  • What It Means

  • Digital Experience Needs One Step Back, 10 Steps Forward
  • Supplemental Material
  • Related Research Documents