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For CMO Professionals

The Intelligent Approach To Growth

Customer Obsession Sustains Growth Strategies

May 20, 2021

Why Read This Report

Growth strategies that are customer led, insights driven, fast, and connected will be more sustainable than any short-term growth hacks. Forrester calls this pursuit of business expansion intelligent growth. This report shows you how to use the concept of intelligent growth to determine how to pursue growth strategies for customers, markets, offerings, productivity, acquisitions, and experiences.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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