Why Read This Report
Despite the hype around the dozens of billions of connected objects to appear in the next five to 10 years, the internet of things (IoT) seems to open up more business opportunities in the industrial and B2B space than for consumer brands. Even if IoT application are still experimental for B2C brands, marketers should prepare now for the next wave of brand innovation, powered by sensors and connectivity that will explode beyond mobile. In the near future, IoT will enable brands to create and deepen relationship with consumers and force marketing departments to shift from managing products to crafting experiences. This report will help B2C marketers, whatever their industry, to distinguish the IoT hype from the reality and understand how IoT and mobile will overlap in the years to come.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase