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For CMO Professionals

The Marketing Talent Casting Call

Intermediate Level: Talent Practices For Marketing Innovation

March 7, 2018

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This report is part of "Act: Intermediate Level" in The Marketing Innovation Playbook.

Why Read This Report

You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role. This report explains how CMOs can attract, develop, and organize top marketing talent in order to advance their marketing transformation.

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Table of Contents

  • Accelerate Your Team's Development
  • Recommendations

  • Lead, Don't Manage
  • Supplemental Material
  • Related Research Documents

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