Skip to main content

Save or Share this Report

For CMO Professionals

The Model For Modern Marketing

The Vision Report In The Marketing Innovation Playbook

March 8, 2019

Primary author headshot


Playbook icon

This report is part of "Discover" in The Marketing Innovation Playbook.

Why Read This Report

Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal rubrics over solving customer problems. This report explains how CMOs should transform the marketing functions at their firms into creators of post-digital brand experiences and leaders of enterprisewide customer obsession. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Surprise! Marketing Isn't All That Customer Obsessed
  • The Customer-Obsessed Marketing Model
  • Recommendations

  • Convert Marketing Completely
  • Supplemental Material
  • Related Research Documents

Recommended Research