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For eBusiness & Channel Strategy Professionals

The New Mobile Mind Shift Index: Global

Use The Mobile Mind Shift Index To Guide Your Local Strategy

December 21, 2018


Why Read This Report

In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

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Table of Contents

  • The New Mobile Mind Shift Index Framework
  • Understand How The Mobile Mind Shift Index Varies Globally
  • Recommendations

  • A Global Mobile Strategy Needs Local Execution As Well
  • Supplemental Material
  • Related Research Documents

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