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For eBusiness & Channel Strategy Professionals

The New Paradigm Of Retail

Vision: The Retail eCommerce Playbook

July 7, 2017

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This is the Vision report in The Retail eCommerce Playbook For 2017.

Why Read This Report

Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow at a healthy clip, retailers must adjust to shrinking margins and customers cherry picking the best deals. Mobile's growing influence also affects consumer web and in-store sales, even when buyers are browsing the aisles of brick-and-mortar retailers. This report explores the shifting retail foundations for digital business pros and outlines how innovative retail firms can thrive amid these challenges in the years to come. This report was originally published in November 2012 and updated in 2014 and 2016. We updated this report for 2017 using new data from Forrester's Consumer Technographics.

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Table of Contents

  • The Web Permanently Changes How Shoppers Research And Buy
  • Stores Must Respond To Web-Enabled Shoppers
  • Retailers That Thrive Will Be Visibly Different
  • Recommendations

  • Survival Depends On Continual Reinvention
  • Supplemental Material
  • Related Research Documents

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