Trends Report

The Next Chapter For Email Marketing

Use Email To Support Customer Journeys, Not To Pitch Promotions

October 2nd, 2017
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Carlton Doty , Jeremy Swire , Shayna Neuburg

Summary

Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how to treat email as more than just an advertising medium by innovating around email content, templates, and experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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