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For B2C Marketing Professionals

The Next Chapter For Email Marketing

Use Email To Support Customer Journeys, Not To Pitch Promotions

October 2, 2017

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Why Read This Report

Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how to treat email as more than just an advertising medium by innovating around email content, templates, and experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Make Email The Foundation Of The Customer Journey
  • Recommendations

  • Stop Email Promotions
  • Related Research Documents

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