The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results firms told us about. Use these examples in your business strategy conversation to stimulate discussions about what is really possible. Use this research to understand technology architecture patterns. In formulating strategies to provide more flexibility and lower data cost to your business, study these patterns and lessons learned to identify the data management technology building blocks your firm really needs. Use these patterns as part of your vendor selection and solution design.