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For Customer Experience Professionals

The Price Premium Of Customer Experience

September 4, 2015

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Why Read This Report

Could your firm charge higher prices if it improved the quality of its customer experience (CX)? To help CX professionals answer that question, we analyzed data from Forrester's Customer Experience Index (CX Index™) for four industries. This report shows how customer experience drives customers' willingness to pay a price premium and gives CX pros a framework for thinking about the relationship between CX and willingness to pay a premium.

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Table of Contents

  • Good CX Drives Willingness To Pay A Premium
  • Tune Price Experiences To Create Long-Term Business Benefits
  • RECOMMENDATIONS

  • Take The Lead In Connecting CX And Pricing Decisions
  • Supplemental Material
  • Related Research Documents

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