Save or Share this Report

For Customer Experience Professionals

The Price Premium Of Customer Experience

September 4, 2015

Primary author headshot


Why Read This Report

Could your firm charge higher prices if it improved the quality of its customer experience (CX)? To help CX professionals answer that question, we analyzed data from Forrester's Customer Experience Index (CX Index™) for four industries. This report shows how customer experience drives customers' willingness to pay a price premium and gives CX pros a framework for thinking about the relationship between CX and willingness to pay a premium.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Good CX Drives Willingness To Pay A Premium
  • Tune Price Experiences To Create Long-Term Business Benefits

  • Take The Lead In Connecting CX And Pricing Decisions
  • Supplemental Material
  • Related Research Documents

Recommended Research