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For CMO Professionals

The Rise Of Intelligent Branding

Landscape: The Brand Experience Playbook

June 2, 2017

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This is the Landscape report in The Brand Experience Playbook For 2018.

Why Read This Brief

The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form brand impressions. CMOs should read this report to understand how their consumers create brand associations based on emotional triggers and to learn how to shape these brand experiences to drive customer experience.

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