The State Of Loyalty Strategies 2016
April 7, 2016
Why Read This Report
Forrester recently surveyed 60 marketers about their loyalty strategies in an effort to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report contains benchmarks for B2C marketing professionals working on increasing customer loyalty, and it provides an overview of how companies across industries execute on loyalty strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in updated tools, ideas, and data.
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Table of Contents
- Organizations Aspire To Advanced Customer Loyalty
- Close Key Gaps To Get Back On Track
- Jump-Start Your Year With Some Loyalty Housekeeping
- Supplemental Material
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