Save or Share this Report

For B2C Marketing Professionals

The State Of Loyalty Strategies 2016

Benchmarks: The Customer Loyalty Playbook

April 7, 2016

Primary author headshot

Authors

Playbook icon

This is the Benchmarks report in The Customer Loyalty Playbook For 2017.

Why Read This Report

Forrester recently surveyed 60 marketers about their loyalty strategies in an effort to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report contains benchmarks for B2C marketing professionals working on increasing customer loyalty, and it provides an overview of how companies across industries execute on loyalty strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in updated tools, ideas, and data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Organizations Aspire To Advanced Customer Loyalty
  • Close Key Gaps To Get Back On Track
  • Recommendations

  • Jump-Start Your Year With Some Loyalty Housekeeping
  • Supplemental Material
  • Related Research Documents

Recommended Research