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For B2C Marketing Professionals

The State Of Loyalty Strategies 2017

November 30, 2017

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Why Read This Report

Forrester recently surveyed 99 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report contains benchmarks for B2C marketing professionals working on increasing customer loyalty and provides an overview of how companies across industries execute on loyalty strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in updated tools, ideas, and data.

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Table of Contents

  • Organizations Aspire To Advanced Customer Loyalty
  • Marketers Must Break The Traditional Loyalty Mold
  • Recommendations

  • Jump-Start Your Planning With Some Loyalty Housekeeping
  • Supplemental Material
  • Related Research Documents

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