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For B2C Marketing Professionals

The State Of Loyalty Strategies 2018

December 11, 2018

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Why Read This Report

Forrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report contains benchmarks for B2C marketing professionals working on increasing customer loyalty and provides an overview of how companies execute on loyalty strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Loyalty Strategies Are Engineered To Optimize Sales, Not Relationships
  • Marketers Must Do More Than Iterate On Their Existing Program
  • Recommendations

  • How We Can Help
  • Supplemental Material
  • Related Research Documents

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