Save or Share this Report

For B2C Marketing Professionals

The State Of Loyalty Strategies 2018

Benchmarks: The Customer Loyalty Playbook

December 11, 2018

Primary author headshot

Authors

Playbook icon

This is the Benchmarks report in The Customer Loyalty Playbook For 2019.

Why Read This Report

Forrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report contains benchmarks for B2C marketing professionals working on increasing customer loyalty and provides an overview of how companies execute on loyalty strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Loyalty Strategies Are Engineered To Optimize Sales, Not Relationships
  • Marketers Must Do More Than Iterate On Their Existing Program
  • Recommendations

  • How We Can Help
  • Supplemental Material
  • Related Research Documents

Recommended Research