Trends Report

The State Of Mobile Banking 2012

August 13th, 2012
Benjamin Ensor, null
Benjamin Ensor
Tiffani Montez, null
Tiffani Montez
With contributors:
Thomas Husson , Sabine Poltermann , Julie Ask , Myriam Da Costa , Denee Carrington

Summary

Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and Australasia. As consumers become more familiar with mobile banking, their use of it is progressing from simple functionality like account balances and ATM locators to transactions like bill payments and account transfers. We expect mobile banking to grow strongly over the next few years, but digital banking teams will have to overcome many challenges to achieve that growth. This report is intended to help eBusiness and channel strategy professionals understand the most important trends in retail mobile banking in developed economies.

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