Advanced Search

Save or Share this Report

For B2C Marketing Professionals

The State Of Mobile Marketer Tactics 2017

May 4, 2017

Primary author headshot

Authors

Why Read This Report

Marketers can leverage many different mobile tactics from native apps to beacons to engage consumers. But doing it all is neither necessary nor recommended. When attempting to prioritize, marketers often lack an understanding of how extensively their peers are adopting various tactics and therefore which ones are table stakes. Use this report to benchmark your mobile toolkit against the mobile tactics and technologies your B2C marketer peers use and are planning to use in the next 12 months.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Marketers' Mobile Priorities Are Disconnected From Consumers' Usage
  • Prioritize Your Mobile Tactics By Aligning With Real Customer Needs
  • Recommendations

  • Power Up Customer Intelligence To Unlock Mobile Opportunities
  • Supplemental Material
  • Related Research Documents

Recommended Research