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For B2C Marketing Professionals

The State Of Mobile Marketer Tactics 2017

May 4, 2017

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Why Read This Report

Marketers can leverage many different mobile tactics from native apps to beacons to engage consumers. But doing it all is neither necessary nor recommended. When attempting to prioritize, marketers often lack an understanding of how extensively their peers are adopting various tactics and therefore which ones are table stakes. Use this report to benchmark your mobile toolkit against the mobile tactics and technologies your B2C marketer peers use and are planning to use in the next 12 months.

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Table of Contents

  • Marketers' Mobile Priorities Are Disconnected From Consumers' Usage
  • Prioritize Your Mobile Tactics By Aligning With Real Customer Needs
  • Recommendations

  • Power Up Customer Intelligence To Unlock Mobile Opportunities
  • Supplemental Material
  • Related Research Documents

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