The State Of Mobile Marketer Tactics 2017

May 4th, 2017

Thomas Husson Vice President, Principal Analyst

With contributors:

Brigitte Majewski , Robert Valdovinos , Christine Turley

Summary

Marketers can leverage many different mobile tactics from native apps to beacons to engage consumers. But doing it all is neither necessary nor recommended. When attempting to prioritize, marketers often lack an understanding of how extensively their peers are adopting various tactics and therefore which ones are table stakes. Use this report to benchmark your mobile toolkit against the mobile tactics and technologies your B2C marketer peers use and are planning to use in the next 12 months.

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