Trends Report

The State Of Retailing Online 2009: Profitability, Economy, And Multichannel

October 23rd, 2009
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Patti Freeman Evans , Peter Hult , Brendan McGowan

Summary

Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted by Forrester Research, retailers noted that Web divisions grew by 18% in 2008. This report details overall Web retailer sentiment about the upcoming 12 months, tactics employed to drive sales and profitability during the downturn, attitudes toward social commerce tactics, and perspectives on multichannel integration.

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