Data Overview Report

The State Of Social Advertising

Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

June 19th, 2019
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Brigitte Majewski , Caitlin Wall , Christine Turley

Social advertising is commanding an ever-increasing portion of B2C marketers’ media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and technology providers (social networks and third-party social advertising technology) — each face conflicting challenges that affect the ecosystem at large. B2C marketers investing in social advertising should read this report to understand the sustainability and potential of social advertising.

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