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For B2C Marketing Professionals

The State Of Social Advertising

Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

June 19, 2019


Why Read This Report

Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and technology providers (social networks and third-party social advertising technology) — each face conflicting challenges that affect the ecosystem at large. B2C marketers investing in social advertising should read this report to understand the sustainability and potential of social advertising.

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Table of Contents

  • Competing Forces Shake Social Advertising's Foundation
  • Cracks In Social Advertising's Façade Signal Change
  • What It Means

  • Regulation Will Push Social Advertising The Way Of Publishers
  • Supplemental Material
  • Related Research Documents

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