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For eBusiness & Channel Strategy Professionals

The State Of The US Mobile Store

Understanding The Mobile-Powered Shopping Journey

April 3, 2020

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Why Read This Report

As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by helping them find, research, and buy products not only online but in stores as well. This workbook highlights consumers’ behavior and preferences for using their mobile devices while shopping in-store as well as some best practices already executed by retailers today.

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