Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The State Of The US Mobile Store

Understanding The Mobile-Powered Shopping Journey

April 3, 2020

Why Read This Report

As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by helping them find, research, and buy products not only online but in stores as well. This workbook highlights consumers’ behavior and preferences for using their mobile devices while shopping in-store as well as some best practices already executed by retailers today.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research