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For B2C Marketing Professionals

The Strategic Role Of Identity Resolution

Identity Is Context In The Age Of The Customer

October 17, 2016

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Why Read This Report

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless and relevant cross-channel customer experiences. This report helps B2C marketers understand a comprehensive process and applications for identity resolution.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Contextual Marketing Starts With Identity Resolution
  • Identity Resolution Is A Strategic Imperative
  • Identity Resolution's Time Has Come
  • Take Responsibility For Identity Resolution Quality
  • Recommendations

  • Marketers Must Develop An Identity Resolution Strategy
  • Supplemental Material
  • Related Research Documents

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