Trends Report

The Strategic Role Of Identity Resolution

Identity Is Context In The Age Of The Customer

October 17th, 2016
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Mary Pilecki , Tina Moffett , Fatemeh Khatibloo , Arleen Chien , Laura Glazer

Summary

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless and relevant cross-channel customer experiences. This report helps B2C marketers understand a comprehensive process and applications for identity resolution.

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