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For Customer Experience Professionals

The Top 14 Hacks For Your CX Business Case

Nail The Mechanics Of Your ROI Model And Compel Executives To Invest In CX

August 24, 2018

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Why Read This Report

In a recent survey, only 14% of CX professionals strongly agreed that the return on investing in CX is well established in their firms. To be fair, that's partly because building a compelling CX business case can be hard. In this report, we list and describe 14 tactics that galvanize decision makers into action and help CX professionals overcome common hurdles when gathering and analyzing data to link CX improvements to business results.

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Table of Contents

  • CX Professionals Must Create More Compelling Business Cases
  • Fourteen Hacks For Creating A More Compelling CX Business Case
  • Recommendations

  • Four Steps To Quantify How CX Improvements Drive Business Results
  • Supplemental Material
  • Related Research Documents

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