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For B2B Marketing Professionals

The Top Emerging Technologies For B2B Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6, 2017


Why Read This Report

A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high. One wrong investment could cripple your company's ability to keep up. Make the right move, and you could speed past your competitors. This report presents Forrester's emerging technologies for B2B marketers in three groups — systems of insights, systems of engagement, and enabling technologies. Read this report to understand each, and focus your attention and investment wisely.

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Table of Contents

  • Modern Marketing Is A Technical Discipline
  • Systems Of Insight Fuel Ideas For Engagement
  • Systems Of Engagement Connect Customers With Offerings
  • Enabling Technologies Drive Innovation And Business Benefit
  • Recommendations

  • Identify The Right Use Cases And Assess Your Readiness
  • Supplemental Material
  • Related Research Documents

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