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For B2C Marketing Professionals

The Top Emerging Technologies For B2C Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6, 2017


Why Read This Report

New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

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Table of Contents

  • Marketing Is A Technical Discipline
  • Systems Of Insight Fuel Customer Understanding
  • Systems Of Engagement Connect Customers With Your Products
  • Enabling Technologies Support Marketing Capabilities And Activities
  • Recommendations

  • Maintain A Connected Marketing Technology Investment Strategy
  • What It Means

  • Marketers Have Nowhere To Hide
  • Supplemental Material
  • Related Research Documents

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