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For B2C Marketing Professionals

The Top Emerging Technologies For B2C Marketers

Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

April 6, 2017

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Why Read This Report

New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

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Table of Contents

  • Marketing Is A Technical Discipline
  • Systems Of Insight Fuel Customer Understanding
  • Systems Of Engagement Connect Customers With Your Products
  • Enabling Technologies Support Marketing Capabilities And Activities
  • Recommendations

  • Maintain A Connected Marketing Technology Investment Strategy
  • What It Means

  • Marketers Have Nowhere To Hide
  • Supplemental Material
  • Related Research Documents

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