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For eBusiness & Channel Strategy Professionals

The eCommerce Juggernaut Dominates Retail

May 8, 2014

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Authors

  • By Sucharita Mulpuru
  • with Patti Freeman Evans,
  • Douglas Roberge,
  • Laura Naparstek

Why Read This Report

In this document, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2018. We discuss the key drivers of web success; the evolution of shopping behavior online, including the categories that introduce customers to the online channel; and the factors that will drive even more innovation and, ultimately, sales in this channel for years to come. This report is an update to the report of the same name originally issued to clients on November 12, 2012; we have refreshed the data in the report with our latest forecasts., we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2018. We discuss the key drivers of web success; the evolution of shopping behavior online, including the categories that introduce customers to the online channel; and the factors that will drive even more innovation and, ultimately, sales in this channel for years to come. This report is an update to the report of the same name originally issued to clients on November 12, 2012; we have refreshed the data in the report with our latest forecasts.

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Table of Contents

  • eCommerce Growth Around The World Is Unstoppable
  • recommendationS

  • Companies That Ignore eCommerce Risk Losing Core Shoppers
  • Supplemental Material
  • Related Research Documents