Report

The 2021 Holiday Planning Guide

Lessons From 2020 To Develop Long-Term Customer Engagement And Loyalty

June 28th, 2021

Summary

For many retailers, end-of-year holiday sales account for a significant percentage of annual sales and revenue. No surprise, then, that merchants start planning early. This report reviews how US consumers experienced holiday shopping in the midst of the 2020 pandemic, including findings from research partner Bizrate Insights. This research helps retailers and brand manufacturers plan for the 2021 holiday season, including areas such as marketing, customer service, fulfillment, and security.

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