Business Case Tool

The Business Case For Marketing Innovation

Why Investing In Marketing Innovation Will Grow Your Business

February 11th, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Keith Johnston , Lexie Lawhon

Summary

Business leaders expect marketing to deliver revenue growth, improved customer experiences, and innovative products and services — and all at lower costs. Yet most marketing teams still work with the same mindset, process, talent, and insights that they have for decades. Use our presentation template to understand the return that big brands have earned by innovating their marketing model. Add our slides to your decks to make the case for investing in marketing innovation.

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