Business Case Tool

The Business Case For Marketing Innovation

Why Investing In Marketing Innovation Will Grow Your Business

February 11th, 2020
With contributors:
Keith Johnston , Lexie Lawhon


Business leaders expect marketing to deliver revenue growth, improved customer experiences, and innovative products and services — and all at lower costs. Yet most marketing teams still work with the same mindset, process, talent, and insights that they have for decades. Use our presentation template to understand the return that big brands have earned by innovating their marketing model. Add our slides to your decks to make the case for investing in marketing innovation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.