Report

The CIO's Guide To Lead-To-Revenue Management

Examining The CMO's World Through A CIO's Lens
January 14th, 2019
With Contributors:
Sukriti Dangi
and Bill Nagel

Summary

Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they must learn the CMO's language, appreciate their challenges,

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