Data Overview Report

The Consumer Tech Stack

Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

April 5th, 2018
With contributors:
Carrie Johnson , Reineke Reitsma , Xiaotong Duan , Cheryl Hart , Meredith McCreight , Rachel Birrell

Summary

Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.