Trends Report

The Digital Maturity Model 5.0

March 14th, 2017
With contributors:
Martin Gill , Drew Green , Jeremy Swire , Rachel Birrell , Anna Berman


Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity Model 5.0 helps you plot your organizational maturity to offer strategic guidance on how to graduate to higher levels of maturity. This report updates our Digital Maturity Model 4.0 with new global data in order to see what progress firms made in 2016.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.