Report

The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects
October 29th, 2018
With Contributors:
Benjamin Ensor
Scott Ross
Piers Conway
and Sam Bartlett

Summary

Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones

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