Report

The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

US Banks Need To Better Help Prospects Choose And Apply
January 23rd, 2020
With
Amelia Nickels
Piers Conway
and Sam Bartlett

Summary

Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones

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