Wave Report

The Forrester Banking Sales Wave™: US Mobile Sites, Q3 2018

US Banks Need Better Content To Win Prospects

September 26th, 2018
Andrew Hogan, null
Andrew Hogan
August du Pont, null
August du Pont
With contributors:
Benjamin Ensor , Scott Ross , Piers Conway , Sam Bartlett


Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of six large US banks. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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