Best Practice Report

The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2021

Best-In-Class Mobile Retail Experiences Serve The Tactical Shopper

March 24th, 2021
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Madeline King , Brandon Shaik


The 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list building and sharing capabilities to in-context support availability. To gauge how easy and effective different retailer app experiences are, we evaluated seven US retail mobile apps. This report lays out where these companies excel, where they fall short, and what customer experience executives and their teams can learn.

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