New Wave Report

The Forrester New Wave™: ABM Platforms, Q2 2020

The 14 Providers That Matter Most And How They Stack Up

June 9th, 2020
With contributors:
Caroline Robertson , Robert Perdoni , Kara Hartig


In Forrester's evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers in the category — 6sense, Demandbase, Dun & Bradstreet, Engagio, Jabmo, Kwanzoo, Leadspace, Madison Logic,, MRP, RollWorks, TechTarget, Terminus, and Triblio — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this review to select the right partner for their ABM needs.

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